Standard Email Templates are email templates used for creating newsletters. These are the general email templates that you would use for your email marketing campaigns for things like discount promotion emails, events emails like black friday etc.

 

BigCommerce Email Templates are email templates used for BigCommerce transactional emails. Since BigCommerce only provide code editor for transactional emails, you can use RenderKu to easily customize and craft visually appealing templates for your transactional emails.